Oikeutta eläimille (“Justice for Animals”) is a Finnish animal rights organization working to challenge the exploitation of animals and to elevate their status in society. We believe the relationship between humans and other animals should be based on respect and reciprocity — not profit. Animals are sentient, conscious individuals who deserve the right to life and self-determination.

The most prominent part of our work is bringing to light the reality of animal farms and slaughterhouses.

Since 1995, we’ve pursued these goals through a variety of approaches:

• Grassroots activism. We build community, educate, and empower new activists to advocate for animals and demand change from decision-makers.
• Corporate engagement: We collaborate with businesses, encouraging them to adopt practices that consider the interests of animals.
• Exposing cruelty: Through undercover investigations, we reveal the hidden suffering behind closed doors in Finnish farms and slaughterhouses.
• Shifting mindsets and eating habits: We promote plant-based living and challenge societal attitudes toward animals through public education and campaigns like the widely popular Vegaanihaaste / Vegan Challenge.

Oikeutta eläimille is active across Finland, with local groups organizing events, protests, school talks, and outreach. At the heart of our work is a commitment to justice — not just for animals, but for everyone. We oppose all forms of discrimination and remain independent from political parties and religious affiliations. 

Exposing the hidden reality of animal farming in Finland

For nearly two decades, Oikeutta eläimille has uncovered the often unseen world of Finnish animal farming through undercover photos and videos. Our investigations have documented conditions inside pig, cow, and chicken farms, as well as slaughterhouses, fur farms, and more recently, fish farms — offering the public a rare, unfiltered look behind closed doors.

Undercover investigations reveal systemic and deeply troubling issues: cramped cages, unsanitary conditions, untreated injuries and illnesses, dead animals left among the living, and instances of outright violence. Beyond physical suffering, animals endure severe psychological distress in barren environments that deny them natural behaviors and stimulation.

Our findings have sparked national conversation and received wide coverage in Finnish media outlets and have been featured in television documentaries. Many of the investigations have also sparked interest from international media outlets. They have challenged the public narrative around animal agriculture and placed pressure on lawmakers to address the urgent need for stricter regulation and improved oversight.

By bringing these realities to light, we aim to foster greater awareness, encourage compassionate choices, and inspire people to rethink their relationship with animals — and the impact of their consumption habits.

Use Our Materials!

We believe that the truth must be seen—and shared. That’s why we make our materials freely available for anyone to use. Whether you are an educator, journalist, activist, content creator, or simply someone who wants to make a difference, you are welcome to use our visuals to raise awareness and inspire change.

Our materials are published under the Creative Commons Attribution license (CC BY), which means you can freely use them for any purpose—as long as you credit Oikeutta eläimille as the source.

Download and Share:
    •    Photos: Available on Flickr
    •    Videos: Available on Vimeo

The more people see and share these images, the closer we get to a world where animals are treated with dignity and respect.

Helping people discover plant-based eating 

Vegaanihaaste (Vegan Challenge) inspires Finnish people to try vegan for a month and beyond. We provide participants with guidance, recipes, practical tips, resources, and inspiration to help them adopt a plant-based diet, making it easier to explore its benefits for health, the environment, and animals.

The challenge has been organized since 2013 and we have had more than 225,000 participants over the years. The feedback speaks for itself: 99% of participants recommend the challenge to others.

Support our work

Every donation brings us closer to a world free from animal exploitation.

Your support — no matter the amount — helps expose cruelty, inspire change, and create a more compassionate future for animals.

You can support our work:

• Via our website: https://oikeuttaelaimille.fi/tue-toimintaamme/
• Via PayPal: https://paypal.me/oikeuttaelaimille
• Via bank transfer:
  Beneficiary’s account name: Oikeutta eläimille-tukiyhdistys ry
  Beneficiary’s account number / IBAN: FI32 5723 0220 4441 57
  Swift/Bic: OKOYFIHH
  Address: Vilhonvuorenkatu 7–9 C th 4, 00500 Helsinki, Finland
  Tax number/ Business registration number: 1597581-2
  Vat number: FI15975812
  
  If you are based in Finland:
• MobilePay, number 12079 or through this link 
• Calling 0600 41988 (15€ + local network fee)
• Buying our merchandise 
• Learn more about our fundraising permit: see our donations page (in Finnish).

Please consider making your donation monthly!

If you have questions about donating, please email our fundraiser Karoliina Bergström: lahjoitukset@oikeuttaelaimille.fi

Large sponsors and foundations

If you would like to support a specific activity or a campaign, the salary of one of our employees, or provide funds for the current or future costs of the organization, please contact our Executive Director Salla Tuomivaara: salla.tuomivaara@oikeuttaelaimille.fi 

We show the animals' side of the story.
Join us in making it possible!